Case Study
Greater Hartford Gives Foundation
A new website and full brand relaunch for a 100-year-old organization.
Overview
A complete digital overhaul for Greater Hartford Gives Foundation, a century-old philanthropic organization. The project included a full brand relaunch alongside a new website designed to connect donors, nonprofits, and the broader community.
The Challenge
The organization needed a modernized digital presence that honored its long history while signaling a forward-looking mission. The existing site was outdated and did not reflect the scale or impact of the foundation's work.
The Solution
I led the design and development of a new website built around clear user journeys for donors, nonprofits, and community members. The brand system was rebuilt from the ground up — new typography, color system, and visual language — then applied consistently across all digital touchpoints.
Outcome
The relaunched site significantly improved engagement metrics and gave the organization a digital presence that matched the ambition of its work.